Our Work
Real Results From
Real Clients
Businesses we have worked with across systems, process, marketing and operations.
Most businesses do not have one major problem. They have a series of smaller failures across enquiries, follow-up, CRM, reporting, handoff and process. The Merlins Systems Audit shows what is happening, where the waste sits, and what should be fixed first.
Clients Served
Digital Projects
Client Retention
Merlins Group is a Birmingham-based technology and marketing company that helps businesses fix the systems behind their growth. From websites and CRM to tracking, automation, reporting and internal process where we identify where performance is being lost and build the infrastructure to fix it.
We work with businesses across construction, recruitment, automotive, retail and professional services - applying data science, behavioural analytics and enterprise-grade engineering to marketing and operational problems.
Learn MoreThis audit is for businesses that are already active, already getting enquiries or traffic, and already using systems , but know the setup behind the business is not as strong as it should be.
If leads are coming in but conversion feels low, tracking is incomplete, CRM usage is inconsistent, follow-up is slow, or management knows there is friction but cannot clearly identify the highest-value fix the issue is usually not one single tool. It is the way your website, enquiries, data, CRM and process are working together.
We review how clearly your services are presented, how users move through the site, where friction appears, and whether your calls to action and enquiry paths are doing their job.
We review analytics, events, pixels, UTM structure and reporting logic to see whether you can actually trust the numbers being used to make decisions.
We review how leads are captured, assigned, tracked and followed up, and whether the CRM reflects the real sales process or has become an admin tool with poor visibility.
We review how work moves between people or departments, where ownership is unclear, and where manual workarounds are creating delays or inconsistency.
We review what management can currently see, what they cannot, and where weak reporting is hiding commercial or operational issues.
We review where disconnected software, spreadsheets, legacy workflows or poor structure are creating unnecessary effort or blocking improvement.
We review your website, offer, enquiry flow, tracking, and current marketing structure to identify the biggest gaps costing you money.
You receive a clear view of what is costing you visibility, conversion, or efficiency — prioritised by impact so you know exactly where to focus.
We fix the agreed priority areas so your marketing becomes more measurable, better structured, and easier to improve going forward.
We review how clearly your services are presented, how users move through the site, where friction appears, and whether your calls to action and enquiry paths are doing their job.
Book the AuditWe review what management can currently see, what they cannot, and where weak reporting is hiding commercial or operational issues that are costing you money.
Book the AuditWe review how leads are captured, assigned, tracked and followed up - and whether the CRM reflects the real sales process or has become an admin tool with poor visibility.
Book the AuditBusinesses we have worked with across systems, process, marketing and operations.
Honestly didn't expect this much of a difference. They set up automations for our quoting and follow-ups, fixed the whole workflow from enquiry to project, and rebuilt the site. We're converting way more now , stuff we didn't even realise was costing us work.
They built us a proper systemm, not just a site, but the workflows behind it. Lead tracking, automated follow-ups, the whole pipeline. Within a few weeks the phone was ringing more and we could actually see where every enquiry was coming from. Wish we'd done it sooner.
They automated our email marketing, sorted our ad tracking and rebuilt the whole workflow behind our online store. Within a couple of weeks we were getting orders and enquiries we'd never have seen before. Proper game changer for us.
We review your website, enquiry flow, tracking, CRM, follow-up, reporting and process , then tell you exactly where the waste sits and what to fix first.
Book the AuditFrom £950. No inflated strategy deck. Just a clear view of the problem.
Merlins looks at the point where marketing, sales, CRM, reporting, process and internal workflow start affecting each other. That is usually where hidden waste sits.
From construction to automotive, healthcare to retail, we partner with market leaders across every vertical.
Companies served and counting
A short implementation phase to correct the most important issues quickly
Ongoing support across CRM, reporting, workflow, automation and operational improvement
For businesses dealing with legacy issues, disconnected tools, migration or process redesign
The point of the audit is not to force you into a retainer. It is to show you the clearest path forward.
Standard covers website, enquiry flow, tracking and lead-handling. Premium adds CRM, follow-up, handoff, reporting visibility and a stronger implementation roadmap.
Book the AuditNo contracts. No inflated strategy deck. Just a clear view of the problem.
Merlins Group was founded by two technical founders with deep roots in data science and data engineering. Our team has worked with Capgemini, Capita, IM Group, Aston University, University of Northampton, University of Birmingham, and Birmingham City Council and we bring that enterprise-grade rigour to every marketing systems project: clean data pipelines, proper tracking architecture, and structured analytics.
One of our founders started in Human-Computer Interaction (HCI) , understanding how humans interact with digital interfaces. That research is now published in Ergonomics, and it underpins everything we do: every page, every funnel, every conversion path is built on how people actually behave , not guesswork.
We apply machine learning, behavioural analytics, heatmap analysis, conversion modelling, and customer segmentation to find where your marketing is leaking money. We fix broken attribution, build proper data flows, and give you dashboards that tell you what is actually driving revenue , not vanity metrics.
Alongside these enterprise engagements, we have worked with hundreds of SMEs across construction, retail, recruitment, automotive, and more, bringing the same data-driven approach to every business we touch.
If your business is already active but the systems behind it feel unclear, weak or harder to manage than they should be, the audit gives you a clear starting point.
