Who We Are
Merlins Group is a Birmingham-based technology and marketing company. Our website address is https://merlinsgroup.co.uk.
If you have any questions about this privacy policy or how we handle your data, you can contact us via WhatsApp at 07388 539 987 or through our booking page.
What Data We Collect
We collect the following types of information when you visit our website:
- Analytics data — pages visited, time on site, scroll depth, button clicks, device type and browser. This is collected through Google Analytics (GA4) to help us understand how people use the site and what content is most useful.
- Traffic source data — how you arrived at our site (e.g. Google search, TikTok, Instagram, LinkedIn, direct visit). This helps us understand which channels are working.
- Booking information — if you book a consultation through Calendly, the information you provide (name, email, phone number) is collected by Calendly and shared with us to arrange the meeting.
- Contact information — if you contact us via WhatsApp, email or phone, we retain the conversation and contact details to provide our services.
How We Use Your Data
We use your data to:
- Understand how visitors use our website so we can improve it
- Measure the effectiveness of our marketing across different channels
- Respond to enquiries and arrange consultations
- Deliver the services you have engaged us for
- Send relevant follow-up communications if you have enquired about our services
We do not sell your data to third parties. We do not send unsolicited marketing emails.
Cookies and Tracking
Our website uses cookies and similar tracking technologies:
- Google Analytics (GA4) — tracks page views, user behaviour and engagement metrics. Google may store cookies on your device to distinguish users and sessions. Data is processed by Google LLC.
- Google Tag Manager — manages the loading of analytics and tracking scripts.
- Essential cookies — required for basic website functionality such as remembering your preferences.
You can control cookies through your browser settings. Most browsers allow you to block or delete cookies. Note that blocking cookies may affect website functionality.
Third-Party Services
We use the following third-party services that may process your data:
Data Retention
Analytics data is retained in Google Analytics for 14 months. Booking and contact information is retained for as long as necessary to provide our services and for reasonable business record-keeping purposes. You can request deletion of your data at any time by contacting us.
Your Rights
Under UK GDPR, you have the right to:
- Request access to the personal data we hold about you
- Request correction of inaccurate data
- Request deletion of your data
- Object to processing of your data
- Request restriction of processing
- Data portability
To exercise any of these rights, contact us via WhatsApp at 07388 539 987.
Children's Privacy
Our website and services are not directed at individuals under the age of 18. We do not knowingly collect personal data from children.
Changes to This Policy
We may update this privacy policy from time to time. Any changes will be posted on this page with an updated revision date. We encourage you to review this page periodically.
Contact
If you have any questions about this privacy policy, contact us: