IceBank Jewellers: Crafting a Premium Digital Presence | Merlins Group Blog
IceBank Jewellers premium jewellery Birmingham
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IceBank Jewellers: Crafting a Premium Digital Presence

How we helped IceBank Jewellers build a brand that matches the quality of their pieces, from ecommerce to paid media, every touchpoint designed to convert.

15 January 2025 3 min read Client Work
IceBank Jewellers website and branding by Merlins Group Birmingham

The brief

IceBank Jewellers is a UK jewellery and grillz brand. They had the product. What they did not have was a shopfront that sold while they slept, or a social presence that brought new buyers in. They came to us for the lot: website, content and ads, all pulling in the same direction.

What we did

5x
Growth in online sales
8,862
Instagram followers
153
Posts produced

The result

Online sales grew 5x. The store brings in orders daily without anyone lifting a finger, the email flows win back sales that used to walk away, and the social keeps a steady stream of new customers coming in. One brand, one system, working around the clock.

It also set up the next win: a collab with Hoodrich that added +£50k in sales on top.

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