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Merlins Group Limited - Full-stack digital solutions for ambitious businesses

From custom applications to performance marketing, we bring data science rigour to every project. Here's how we help businesses grow.

Web Development

Websites that work as hard as you do

We build fast, responsive websites designed to convert visitors into customers. From landing pages to full e-commerce platforms, every site is optimised for performance and built to scale.

  • Custom design tailored to your brand
  • Mobile-first, responsive across all devices
  • SEO-optimised from the ground up
  • E-commerce & payment integration
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Web Development
<2s Avg. Load Time
App Development

Custom applications built for your business

From client portals to internal tools, we build web and mobile applications that solve real business problems. Our apps are designed for usability and built for scale.

  • Web applications & progressive web apps
  • Client portals & dashboards
  • Internal business tools
  • API development & integrations
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App Development
50+ Apps Delivered
Automation & Integration

Eliminate repetitive work, focus on growth

We identify bottlenecks in your operations and build automated workflows that save time and reduce errors. Connect your tools, automate your processes, and scale efficiently.

  • Workflow automation (Zapier, Make, custom)
  • CRM & ERP integrations
  • Automated reporting & alerts
  • Data sync between platforms
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Automation
85% Time Saved
Our Speciality

Data & Analytics

With backgrounds in data science, we bring analytical rigour to everything we do. Transform raw data into actionable insights that drive real business decisions.

Business Intelligence

Custom dashboards and reports that give you real-time visibility into your business performance.

  • KPI dashboards
  • Sales & revenue analytics
  • Customer behaviour insights
  • Automated reporting

Data Strategy

We help you identify what data matters, how to collect it, and how to use it to make better decisions.

  • Data audit & assessment
  • KPI framework design
  • Data infrastructure setup
  • Team training

Predictive Analytics

Move from reactive to proactive with machine learning models that forecast trends and identify opportunities.

  • Demand forecasting
  • Customer churn prediction
  • Lead scoring models
  • Anomaly detection
Digital Marketing

Performance marketing that delivers ROI

Data-driven marketing campaigns across search, social, and display. We focus on the metrics that matter: qualified leads, conversions, and revenue.

  • SEO & content marketing
  • Social media management
  • Conversion rate optimisation
  • Marketing analytics & attribution
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Digital Marketing
Email Marketing

Email sequences that nurture and convert

From welcome sequences to re-engagement campaigns, we build email systems that turn subscribers into customers and customers into advocates.

  • Automated email sequences
  • Newsletter design & management
  • A/B testing & optimisation
  • List segmentation & personalisation
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Email Marketing
42% Avg. Open Rate
Paid Advertising

Ads that deliver measurable returns

Strategic paid campaigns across Google, Meta, LinkedIn, and more. We focus on ROAS and work continuously to improve performance.

  • Google Ads (Search, Display, Shopping)
  • Meta Ads (Facebook & Instagram)
  • LinkedIn Ads for B2B
  • Retargeting & remarketing
Discuss Your Project
Paid Advertising
4.2x Avg. ROAS
Design

Design that communicates your value

From brand identity to UI/UX design, we create visual experiences that resonate with your audience and differentiate you from competitors.

  • Brand identity & logo design
  • UI/UX design for web & mobile
  • Marketing collateral & assets
  • Presentation & pitch deck design
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Design Services

How we work

A straightforward process designed to get you results, fast.

1

Discovery

We learn about your business, goals, and challenges through an initial consultation.

2

Strategy

We develop a tailored plan with clear deliverables, timelines, and success metrics.

3

Execution

Our team gets to work, with regular check-ins to keep you informed and involved.

4

Optimise

We measure results, iterate based on data, and continuously improve performance.

Flexible engagement models

Whether you need a one-off project or ongoing support, we have options that fit your needs and budget. Every engagement starts with a free consultation.

Get a Quote

Project-Based

From £2,500

Fixed-scope projects with clear deliverables and timelines.

Ready to get started?

Let's talk about your project. No pressure, no obligation—just a conversation about how we can help.