Frequently Asked Questions | Merlins Group Birmingham
Frequently Asked Questions

Everything you need to know.

Straight answers about the free review, our services, pricing and how we work. If your question is not here, the booking call is the fastest way to get a clear answer.

The Free 45-Minute Review

Yes. There is no charge, no card on file and no obligation. We spend 45 minutes looking at your website, enquiries, CRM, tracking and follow-up, then tell you where the friction sits.
We share a screen. We walk through your site, your tracking, your enquiry flow and your CRM if you have one. We ask questions about your handoff and reporting. Then we tell you what we see, in plain English.
No. The review is useful for any business where enquiries, handoff, CRM, reporting or internal process are affecting performance, whether or not paid media is involved.
No. In some cases one of the findings is that the business needs a clearer CRM structure or a better process around lead handling.
A prioritised list of issues, practical recommendations in plain English, and a short-term action plan you can take to your own team or to another supplier if you prefer.
It sits between commercial and operational review. We look at the point where website, leads, CRM, tracking and process meet, because that is usually where hidden waste sits.

Working With Merlins

No. You can take the findings and act on them internally if you prefer. If you want help, we can scope a fix sprint, support plan or larger systems project.
Birmingham. We work with clients across the West Midlands, London and the rest of the UK. Calls are remote, on-site visits are available where useful.
The founders run the review and lead engagements. The wider team includes analysts, developers, designers and content creators with enterprise backgrounds (Capgemini, Capita, NHS, Birmingham City Council, GSF Car Parts).
A fix sprint is usually 2 to 4 weeks. A website rebuild is 4 to 8 weeks. Ongoing fractional CTO or CMO engagements run monthly with quarterly reviews.

Services and Scope

Website development, business automation, CRM implementation, app development, data science, data engineering, paid media, SEO, social media management, video production, brand strategy and fractional CTO or CMO leadership.
Yes. We build conversion-focused websites with proper tracking and CRM integration. We also work on existing sites where a full rebuild is not the right answer.
Yes. We have a dedicated programme for charities and Community Interest Companies with reduced rates. See our CIC and charity page.
Yes. Fractional CTO for technology leadership, Fractional CMO for marketing and growth direction. Both run as part-time engagements without the full-time director cost.

Pricing and Billing

It depends on scope. We give a fixed quote after the review, so you know exactly what you are paying before anything starts. There are no open-ended retainers unless you ask for one.
No. The 45-minute review is free.
No. Projects are scoped with fixed deliverables. Ongoing support is rolling monthly unless a fixed retainer suits you better.

Still got a question? Just ask.

Book the free 45-minute review. We will answer it on the call and show you where the friction in your business actually sits.

Book Your Free Review