The Pitch
We recently had the opportunity to pitch for Dominus. As part of that, we reviewed their LinkedIn in detail — what was already working, what was missing and where the brand could be positioned more clearly.
At that level, content needs more thought behind it. You need to consider how the business comes across, how projects are shown and how trust is built over time. It's not just about posting regularly — it's about every piece of content reinforcing the same message.
At that level, content needs more thought behind it. You need to consider how the business comes across, how projects are shown and how trust is built over time.
Strong Foundations Already in Place
Dominus already had strong foundations in place. The brand carries weight, the portfolio speaks for itself and the team clearly knows what they're doing. That made our job more focused — we weren't starting from scratch, we were refining what was already there.
The LinkedIn presence had good bones. There was activity, there was engagement, there was a clear sense of who they are. But like most businesses operating at that level, there were gaps between what the company does and how it presents itself online.
What We Focused On
The most important aspect we considered was how to tighten the message, sharpen positioning and be more deliberate with the content. Every post, every image, every caption should serve a purpose — building credibility, showcasing capability and creating consistency.
Key Areas of Review
- What was already working — identifying content that was landing well and driving engagement
- What was missing — gaps in storytelling, project showcases and thought leadership
- Brand positioning — how Dominus comes across versus how it should come across
- Content strategy — being more deliberate with what gets posted and when
- Trust signals — how to build credibility through consistency and quality over time
Sharpening the Message
At the core of our pitch was a simple idea: tighten the message. When a business operates at the level Dominus does, the content has to match. That means fewer throwaway posts and more considered storytelling. It means showing projects in a way that reflects the quality of the work, not just the fact that the work happened.
Positioning is about perception. And perception is built through repetition, clarity and intent. The pitch wasn't about overhauling what Dominus had — it was about making what they already do visible in the right way, to the right people, at the right time.
Creating the Presentation
We put together a full presentation covering our analysis, our recommendations and our proposed approach. That meant diving into the data, reviewing every recent post and building a strategy that was specific to Dominus — not a template, not a generic playbook. A considered plan built around their brand, their audience and their goals.
