The opportunity
IceBank Jewellers is a Birmingham-based jewellery brand that we already work with on their wider marketing. They wanted to reach beyond the people already searching for jewellery and put their pieces in front of a culturally-aligned audience that had real buying power.
Hoodrich, also out of Birmingham, has built one of the UK's biggest streetwear followings. Streetwear and statement jewellery overlap heavily, the same audience, the same cultural moments. A direct collab made sense.
What we did
We helped IceBank set up and run the collab end-to-end. Nothing more, nothing less.
- Coordinated the partnership between both teams and aligned on what the launch would look like
- Produced co-branded content showing IceBank pieces alongside Hoodrich's brand world
- Ran paid social campaigns to push the collab to both audiences, IceBank's existing customers and Hoodrich's wider streetwear following
- Managed the rollout, the launch window and the follow-up content to keep momentum after release
The result
The collab brought in +£50k in sales for IceBank and put the brand in front of a streetwear audience that wouldn't have come across them through standard jewellery marketing.
It also opened the door to similar partnership-led campaigns. Sometimes the fastest growth doesn't come from another ad set, it comes from getting your product in front of an audience that already trusts someone else.
