Fractional CMO Birmingham

A director-level brain on growth. Not another agency invoice.

A part-time Chief Marketing Officer who actually owns the outcome. Strategy, positioning, funnel design, paid media oversight and brand direction, led by someone who has shipped real campaigns and academic research on how humans actually buy.

Book a Strategy Call See Fractional CTO

Signs you need one

When a Fractional CMO earns their seat.

If any of these sound familiar, you do not need a full-time hire. You need senior marketing judgement steering the work that is already happening.

You have agencies but no strategy

An SEO supplier here, a paid media freelancer there, a designer somewhere else. No one is owning the bigger picture, so nothing compounds.

Your messaging is fuzzy

You can describe what you sell. You cannot describe in one sentence why your best clients chose you over the alternatives. So neither can your marketing.

Leads come in. Sales doesn't trust them

The funnel pulls people in but the wrong ones. Sales spends time qualifying out, not closing. The numbers look fine on paper, revenue does not.

You're spending on ads without certainty

Reporting from platforms shows clicks and impressions. No one in your business can tell you what those numbers cost you in real customers.

What we cover

The day-to-day of a Fractional CMO.

Strategic ownership over the marketing function. Setting the direction, making the calls and holding suppliers, internal staff and the brand to that direction.

Strategy and positioning

Who you serve, what you stand for, what you charge, what you say no to. The decisions that should drive every brief, every ad, every page.

Funnel and conversion design

How prospects find you, what they see, what they do next. Built on behavioural research, not guesswork or copy-paste templates.

Paid media oversight

Setting the budget, the targeting and the creative direction. Holding agencies and freelancers to a standard. Reading the data honestly.

Brand and content direction

Tone of voice, visual identity, narrative themes. Making sure every touchpoint sounds and feels like the same business.

Supplier management

Briefing agencies, holding freelancers accountable, swapping out anyone who is not delivering. You stop being the supplier-manager-in-chief.

Reporting that means something

Attribution, cohort tracking, real-revenue dashboards. The numbers that tell you whether marketing is paying for itself, not just the platform metrics.

How it works

Three engagement shapes. Yours fits one of them.

Most clients start light, then scale up. All engagements are rolling monthly. No annual lock-ins.

Advisory Two strategy calls a month plus an open Slack/email channel. For founders who run marketing themselves but want a senior sounding board.

Embedded One or two days a week inside your business. Weekly meetings with internal staff, agency reviews, ownership of the marketing roadmap.

Project-Led A defined sprint: rebrand, launch, repositioning, funnel rebuild, paid scale-up. Fixed scope, clear deliverables, real accountability.