The brief
BordoDesign is a Birmingham construction company doing renovations, extensions and full builds. The reputation was strong, all word-of-mouth. The digital side did not exist. No website, no CRM, no structured marketing. Quotes were handwritten, leads lived on paper, and great project photos sat unused on a phone.
They did not just need a website. They needed a complete digital operation that could win higher-value contracts without drowning the team in admin.
"We went from pen and paper to a fully digital operation. Merlins Group didn't just build us a website, they changed how we run our business."
What we did
- Built a bespoke construction website with a portfolio and a quote request form that feeds the CRM
- Set up a CRM that captures every lead from the site, ads and social, then chases it automatically
- Built an automated quoting system that turns days of work into a same-day branded PDF
- Ran Google Ads targeting homeowners and developers searching in Birmingham
- Produced video walkthroughs and ran social media that turns finished builds into enquiries
The result
Within six months: 5x more inbound leads, quote turnaround down 80%, and social engagement tripled. The bigger win: with a proper website and content behind them, BordoDesign landed commercial work with brands like Cadbury and Warwick Castle, around £133k in revenue. Same traffic, far more conversions. The website brings leads in, the CRM nurtures them, and the quoting system closes them fast.
"The quoting system alone has paid for itself ten times over. We're sending professional quotes the same day now, and winning jobs we would have lost before."
