Building the future

Merlins Group Limited - AI & Development

We're building intelligent systems that solve real business problems. From Making Tax Digital compliance to AI-powered recruitment, here's what we're working on.

Where data science meets product development

At Merlin's Group, we don't just consult—we build. Our team combines academic research in AI and human-computer interaction with hands-on product development experience.

We're developing our own suite of intelligent products while continuing to deliver custom solutions for clients. This dual focus keeps us sharp: building products teaches us what works in the real world, which makes our client work better.

Products in Development

Published Research Paper

2K+

Research Paper Views

                            # Merlin's AI Pipeline
                            from merlins import AIEngine
                            
                            class IntelligentSystem:
                                def __init__(self):
                                    self.engine = AIEngine()
                                    self.human_centered = True
                            
                                def solve(self, problem):
                                    # Making complex simple
                                    return self.engine.process(
                                        problem,
                                        explainable=True
                                    )
                        

What We're Building

Products in development

Intelligent systems designed to solve real problems for real businesses.

In Development

AnyTax

Making Tax Digital compliance shouldn't be complicated. AnyTax is our intelligent tax management platform designed for UK businesses navigating HMRC's digital requirements.

Automated MTD VAT submissions
Real-time compliance monitoring
Integration with accounting software
AI-powered error detection

Python HMRC API Machine Learning React

Click here to learn more about this product

In Development

Hirely

Recruitment is broken. Too much time spent on admin, not enough on finding the right people. Hirely uses AI to automate the tedious parts so recruiters can focus on what matters: human connection.

Intelligent candidate matching
Automated CV screening & ranking
Interview scheduling automation
Skills gap analysis & insights

NLP Node.js PostgreSQL GPT Integration

Click here to learn more about this product

Academic Research

Human-Centred AI Research

Our work isn't just commercial—it's grounded in academic research. We've published peer-reviewed research on making AI systems more explainable and human-centered.

This research directly informs how we build products. When AI makes a recommendation, users should understand why. Our systems are designed to be transparent, not black boxes.

Published In Ergonomics Journal

Institution University of Birmingham

Read the Paper

Ergonomics · Volume 68, 2025

Human-centred explanations for artificial intelligence systems

C. Baber, P. Kandola, I. Apperly & E. McCormick

As AI systems increase in capability, there are growing concerns over how their recommendations affect people's decisions. We present a formal definition of human-centred XAI and illustrate its application to user interface design.

2,079

Views

Citations

2024

Published

Our Approach

How we build intelligent systems

Principles that guide our AI and product development work.

Explainable AI

Black box AI is a liability. Our systems explain their reasoning so users can trust—and verify—the recommendations they receive.

Human-Centred Design

Technology should adapt to people, not the other way around. We design systems that feel intuitive and enhance human capability.

Research-Backed

Our approach is grounded in academic research. We don't just follow trends—we understand the science behind what works.