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Merlins Group Limited - Built by entrepreneurs, for entrepreneurs

We started with a simple belief: growing businesses deserve access to the same data insights and digital tools that big corporations have—without the enterprise price tag.

Our team has been in your shoes. We've grown businesses, made tough decisions with limited information, and wondered if there was a better way. That's exactly why Merlin's Group exists.

Every solution we build comes from real experience working with businesses like yours. No jargon, no one-size-fits-all packages—just honest, effective work that moves the needle.

Merlin's Group founders at British Parliament
50+ Clients Served

Behind every project is a dedicated team

A glimpse of us in action—meeting clients, attending events, and building solutions.

Client meeting
Team collaboration
Working session
The Bar Company project
The Bar Company project
Team at conference
Business meeting
Office work
Hoodrich partnership
The Bar collaboration
The Bar collaboration
The Bar collaboration
The Bar collaboration

Recent Projects

Click on any project to visit their live site and see our work in action.

What our clients say

Real results from real businesses we've had the privilege to work with.

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GA4 tracking revealed our best-selling products were underpriced. After adjusting prices based on their insights, our profit margins increased by 35%.

Binley Woods Service Centre

Ambi Singh

Owner, Binley Woods Service Centre
"

The monthly reports show exactly which products to stock more of. We reduced dead inventory by 60% and increased sales of top performers.

Easy2Recruit

Ambi Singh

Director, Easy2Recruit
"

The analytics setup gives us real-time insights into user behavior. Our data-driven decisions increased online sales by 150%.

BordoDesign

Surinder Singh

Creative Director, BordoDesign
"

Merlin's Group set up our complete tracking and tag management. We now have full visibility into our customer journey—conversion rates up 80%.

IceBanks Jewellery

Nicko Jayden

Founder, IceBanks Jewellery
"

Understanding customer behavior patterns helped us adjust our pricing strategy perfectly. The reports are detailed and actionable—incredible value.

Woodside Motor Services

Gian Singh

Managing Director, Woodside Motor Services

What we've been up to

From client wins to industry events—here's what's been happening at Merlin's.

Honoured at British Parliament

Our co-founders had the privilege of attending a commemoration at British Parliament, recognising the courage and contribution of Commonwealth soldiers during the World Wars.

Hosted by Rt. Hon. Bob Blackman CBE MP and The Memorial Gates Foundation, the event brought together leaders including Lord Rami Ranger, senior British Army members, and community representatives sharing reflections on heritage, unity, and service.

It was a powerful reminder of the shared history that shapes our society—and a real pleasure connecting with like-minded individuals passionate about making an impact.

Parliament Visit Parliament Event Parliament Ceremony
IceBank Jewellery Partnership

Elevating Luxury: IceBank Jewellery

One of our proudest achievements has been transforming IceBank Jewellery's digital presence and forging connections with premium brands including Hoodrich and other leading names in luxury streetwear.

Our approach included enhancing their e-commerce platform, optimising their online presence, and creating brand narratives that resonate with high-end fashion consumers.

The results: increased brand visibility, premium partnerships, and a growing presence at the intersection of luxury jewelry and streetwear.

Transforming Foreign Exchange: 3FX Portal

We created a comprehensive client portal for 3FX that revolutionised how they manage foreign exchange services and client relationships.

The custom-built platform includes real-time currency tracking, automated transaction processing, client account management, and detailed reporting dashboards—all designed to give their clients complete control over their foreign exchange operations.

The result: 3FX can now serve more clients efficiently while providing transparency and instant access to exchange rates, transaction history, and analytics that help their clients make informed currency decisions.

3FX Portal Development 3FX Platform

Follow our journey

Ready to work together?

We'd love to hear about your business and explore how we can help. Let's start a conversation.