The opportunity
Binley Motor Services is a Coventry motor and body shop with a solid local reputation and not much to show for it online. Plenty of people drove past. Far fewer found them on a phone. The work was good, but the marketing was not pulling its weight.
The plan was simple: get the brand seen by the right local people, then make sure that attention turned into booked jobs.
What we did
- Produced short-form video for Instagram and TikTok, one reel passed 500k+ views
- Ran the Instagram day to day: content, captions and community management
- Set up local SEO and the Google Business Profile so they show up for nearby searches
- Ran Google Ads to catch people actively looking for a garage in the area
- Sorted the automations behind it so enquiries turn into bookings instead of admin
The result
The reach went up fast, but views are not the point. The point is what they turn into. The phone started ringing with proper bookings, half the admin disappeared, and the business pulled in +£40k in extra revenue.
In their words: "Sorted the automations and the ads for us. Half the admin gone and the phone's ringing with proper bookings. Sant and the team know what they're doing."
